Modernized FDIC Signage & Advertisement Requirements: What Banks Need to Know

March 15, 2024

In today’s dynamic regulatory landscape, keeping pace with regulatory updates is critical for community banks to maintain compliance and uphold depositor trust. To adapt to shifts in the banking industry and consumer behavior, the Federal Deposit Insurance Corporation (FDIC) has finalized a rule to modernize the requirements for official signs and advertising statements for insured depository institutions (IDIs). This modernization signifies a crucial change in regulatory expectations, demanding a thorough understanding and proactive approach from financial institutions.

Background: Understanding the Updated Part 328 Rules

The banking industry has experienced significant transformations, including the evolution of bank branches, heightened reliance on internet and mobile banking, and increased partnerships between IDIs and financial technology (fintech) companies. These shifts have heightened the potential for consumer confusion regarding FDIC deposit insurance coverage.

In response, the FDIC has introduced substantial updates to Part 328 of its regulations, specifically addressing the use of official FDIC signs and advertising statements by IDIs. Additionally, it clarifies regulations concerning false advertising, misrepresentations of deposit insurance coverage, and misuse of the FDIC’s name or logo. This revision underscores the FDIC’s dedication to aligning regulatory standards with the evolving banking landscape, especially in digital and mobile channels.

Key Changes to Note: New FDIC Official Signage Requirements

The modernized FDIC signage and advertisement requirements bring about significant changes aimed at enhancing consumer understanding and confidence in deposit insurance coverage. Beginning in 2025, FDIC-insured institutions are mandated to prominently display the official FDIC digital sign across digital platforms, including bank websites, mobile applications, and ATMs. This expansion to digital channels ensures consistent depositor confidence and clarity regarding deposit insurance coverage.

Moreover, the updated rule emphasizes the differentiation between insured deposits and non-deposit products across all banking channels. Financial institutions are now required to provide conspicuous disclosure indicating that certain financial products are not insured by the FDIC, are not deposits, and may incur value loss. These changes aim to extend the certainty and confidence associated with FDIC protection to digital channels while ensuring that consumers are properly informed about the status of their deposits and the scope of FDIC insurance coverage.

Quick Reference: FDIC Modernized Signage Rule Requirements and Compliance Deadlines

Purpose of the Updated FDIC Signage Requirements

The rule updates regulations governing the use of official FDIC signs and advertising statements to reflect contemporary banking practices. It also clarifies regulations regarding false advertising, misrepresentations of deposit insurance coverage, and misuse of the FDIC’s name or logo.

Changes to Official Signs

The traditional black and gold FDIC sign displayed at bank branches will now be complemented by a new black and navy blue FDIC digital sign. Banks will be required to display this digital sign on their websites, mobile applications, and certain ATMs starting in 2025.

Differentiation of Products

Banks must use signs to differentiate insured deposits from non-deposit products across banking channels. They also need to indicate that certain financial products are not insured by the FDIC, are not deposits, and may lose value.

Clarification on Misrepresentations

The rule addresses scenarios where misleading information about deposit insurance coverage could confuse consumers. It prohibits the use of FDIC-associated terms or images in marketing materials to inaccurately imply that uninsured financial products or non-bank entities are insured or guaranteed by the FDIC.

Objectives for IDIs

For IDIs, the rule modernizes rules for displaying the FDIC official sign in branches and extends requirements to other physical premises. It establishes and mandates the display of the FDIC official digital sign on bank websites, mobile applications, and certain IDI ATMs. IDIs are also required to differentiate insured deposits from non-deposit products across banking channels and provide a one-time per web session notification when a logged-in bank customer leaves the IDI’s digital deposit-taking channel for non-deposit products on a non-bank third party’s website. Additionally, IDIs must establish and maintain written policies and procedures for compliance with part 328.

Compliance & Effective Dates

The amendments made by the final rule are effective on April 1, 2024, with an extended mandatory compliance date of January 1, 2025.

Navigating Compliance with Young & Associates

At Young & Associates, we recognize the complexities and challenges community banks face in navigating regulatory changes effectively. As your trusted partner in regulatory compliance, we offer a customizable FDIC Signage and Advertising Requirements Policy crafted to assist community banks in complying with the modernized rule. Additionally, our comprehensive suite of regulatory compliance services includes compliance outsourcing, advertising review, and various other solutions designed to address the unique requirements of community banks. With decades of experience in the financial services industry, our team of compliance experts is committed to guiding institutions towards regulatory compliance excellence while minimizing operational disruptions.

In an era defined by regulatory scrutiny and evolving consumer expectations, ensuring compliance with FDIC signage and advertisement requirements is paramount for community banks. Embrace proactive compliance practices and partner with Young & Associates to navigate the complexities of regulatory change effectively. Contact us today to embark on your journey towards compliance excellence and safeguard the integrity of your institution in the ever-evolving financial landscape.

Stay compliant. Stay confident. Choose Young & Associates.

Get Our Insights

Connect with a consultant

Contact us to learn more about our consulting services and how we can add value to your financial institution